DIGITAL MARKETING IS CHANGING THE GAME DURING COVID-19

10 tactics marketers need to know in the year 2020 and beyond to see how Digital Marketing is Changing The Game During Covid-19

Almost everything around us is impacted in some way, including our work, in these challenging times induced by COVID-19 pandemic. There is a substantial shift in customer behavior due to imposed restrictions which are forcing people to maintain social distancing and stay at home. In such a scenario, digital marketing is changing the game during the COVID-19 pandemic.

The lockdown has made it inevitable to overtly rely on the internet and digital media.

Customers are spending more and more time on mobile and electronic devices to communicate, stream videos, connect with social networks, researching news, and much more. E-commerce, teleconference, and telehealth services are now used more than ever.

These changes have significant impacts on advertising and marketing efforts. While the marketers are juggling to support their brands by communicating relevant messages, there is an urgent need for marketers to think fast, discover unique ideas, and veer quickly. All you need is a robust and compelling digital strategy for delivering successful campaigns.

10 tactics marketers must target to gain the maximum advantage during this pandemic:

1. Move from conventional call to action (CTA) like Visit the nearest branch/Visit store/Book your table/Book an appointment to a more time relevant CTA such as Apply online/Download app/Order food/Consult online

2. Spend on channels where the customers have moved in these times such as mobile marketing. You ought to have a robust media channel mix to remain close to your customers all the time

3. Consider E-commerce advertising as customers are active on such platforms

4. Adopt marketing automation for rapid response to customers

5. OOH ads may not be effective due to less public movement in lockdown, so less attention can be paid to this medium and more to online media

6. Due to low sales volumes these days, marketers will have to measure ROAS rather than CPA which is usually tracked as a success measure

7. Keep checking campaign performance numbers frequently to control any leakages

8. Customers are turning to empathetic Brands that are socially responsible, offering time-relevant products/services, and are giving the best customer experience. There is a need for constant evaluation of Brand’s values to see if they are aligned with customer’s expectations

9. Emotional connection with Brand is essential to earn and retain customer loyalty. Do not miss any opportunity to inspire your customers with great ideas and actions which shows that you care for your employees and people around

10. Lastly, prepare for the post-pandemic situation to bounce back with great offers to get a major share when markets open up to operate normally

These general recommendations will have to be tweaked to suit marketing practices that sound more practical for your industry. It will be interesting to know how you are handling the situation and supporting your organization. You can share some of the best practices in the comments section below.

DigiLeo provided highly adaptable marketing programs that helped the customers overcome challenges and gain competitive advantage.